Our Mission
To create high quality, versatile wardrobe pieces, that through conscious choices minimises our environmental impact. Through responsible sourcing and production methods, combined with ethical practices and community-focussed partnerships, our goal is to give more back to the planet and its people than we take.
Crafting clothing, responsibly.
crafting responsibly for people & communities
Fair Worker Treatment and Pay
We proudly collaborate with our Fair Wear Foundation-approved supplier, who has achieved ‘Leader’ status.
This partnership ensures that all workers involved in our supply chain receive fair treatment and pay.
By adhering to the rigorous standards set by the Fair Wear Foundation, we are committed to upholding ethical labor practices and supporting dignified working conditions throughout our production process.
Fair Wages and Job Creation for Tree-Planters
Our partnership with Carma.Earth extends beyond environmental impact to include social responsibility.
By ensuring fair wages and creating job opportunities for tree-planters in developing nations, we support local communities and promote sustainable livelihoods.
This approach not only aids in reforestation efforts but also empowers individuals through meaningful employment, aligning with our mission to put people at the heart of what we do.
Local Community Approach
We adopt a local community approach to our operations, gifting unsellable items such as damaged returns and imperfect samples to our local homelessness partner, Mustard Tree (pictured above).
Additionally, we actively support smaller businesses and freelancers in our community for activities like photo shoots and technical support.
This symbiotic relationship reduces our overall business footprint and strengthens our ties with the community, promoting a collaborative and responsible business model.
Championing Diversity and Inclusion
As a company founded by an individual from an LGBTQ+ and BAME background, we are deeply committed to championing diversity and inclusion within our business and partnerships.
We strive to create an inclusive environment that values and respects all individuals, fostering a culture of equality and representation. By prioritising diversity, we ensure that our business practices reflect our core values and contribute to a more inclusive and equitable industry.
