I am delighted to welcome you to hewn and share the story behind our journey.

I'm James, and after spending 15 years working in the fashion industry, I came to a profound realisation: our industry is one of the major contributors to climate change. The environmental impact of fashion is undeniable, with many papers out there detailing how this one industry is responsible for up to 10% of carbon emissions and pollutes water and ground as part of its most basic practices, and actually has huge amounts of waste throughout the supply chain.

I searched high and low for a way to shop responsibly, seeking transparency, sustainability, and honesty in fashion. However, I found that such an approach was often missing from the market and even those with great intentions (and a certain amount of green-washing) are slow to act. Where it does exist, it comes at a very dear price - how many of us have £55 to spend on a fairly basic t-shirt?

It became clear that if I wanted to see a genuine, responsible way to shop for clothes at a price that doesn't cost the Earth (figuratively, or literally) I would have to create it myself. And so, hewn was born from my home amongst the original old industrial cotton mills of Ancoats, Manchester.

Derived from the word 'to hew', the defintion of which is to craft an item from high quality natural materials and inspired by our home in old cotton mills it seemed appropriate that our launch collection should be crafted in 100% GOTS-certified organic cotton.

We are a small start-up, driven by a passion to make a difference. While we acknowledge that we are not perfect, we operate with strong ideals and principles and let what is right, not necessary easy, be our guiding light.

Our goal is to offer you a shopping experience that aligns with your values, one that prioritises sustainability and ethical practices. Ultimately over time we want to give back more than we take from the planet and its communities.

Thank you for visiting us and for considering hewn as part of your fashion journey. Together we're sure we can create a positive impact on your wardrobe, the industry and our planet.